ACCESS BANK LAUNCHES ‘KNOWING YOU BETTER’ CAMPAIGN

Access Bank (Ghana), one of the largest retail banks in the country  has launched a campaign dubbed ‘Knowing You Better’, a campaign aimed at getting all of the Bank’s individual account holders, small business and corporate customers to provide the bank  with the  latest  and accurate 

                                                                            information  on their bio-data and other personal information.

The campaign is to entice the cherished  customers of the bank to update their account records as recommended by the Bank of Ghana in it’s “Know Your Customer Policy”.

The four (4)- month campaign  which  is  expected to end at the end of May , 2013  is also geared towards promoting  effective communication between the bank and its customers.

Briefing the media at the launch of the ‘Knowing You Better’ campaign  , the Group Head of retail Banking, Mr. Stephen Abban, posited that the first 10,000 customers  who will  furnish the bank with their latest (customer) details will receive instant branded gift items from the bank.

In furtherance, over one hundred (100) customers of the bank will also be rewarded with a Lifetime free COT & other bank charges.

Mr. Stephen Abban  posited that  Access bank considers customers information as the single most important factor in creating a trusting relationship with customers hence the need for the exercise.  

“As a way of life, we expect that some of our customers may have changed their names as a result of marriage. Others may have changed their email or phone numbers and even relocated their office or place of residence . The campaign is therefore part of the banks continuous efforts of keeping updated database of customers to serve them better”. He Said.

The Group Head of retail Banking, therefore encouraged  customers of the Bank  to access the forms from any of the bank’s branches across the nation or via  the corporate website of the bank (www.accessbank.com.gh)  to complete and submit at the branches.

He asserted that customers who update their records with the bank would continue to enjoy access to wide range of products and services including; Electronic statements, internet banking, mobile banking and other exciting bouquet of electronic products.

“Customers with   updated records will also receive regular updates on key financial and market information”. He noted.

Mr. Abban  also took the opportunity to thank  the thousands of  customers of the bank  for their continued confidence in the bank and assured them of a lot more exciting banking relationship.

 Access bank (Ghana) is one of the largest retail banks in Ghana with over Thirty- Nine 39  branches locations and forty-three  (43) Automated Teller Machines (ATMs) ATMs . The bank is currently leveraging on its geographical network to showcase its expertise in technology driven banking solutions and customers relationship management.

The bank is set to re-define the future of retail banking business in Ghana with a number of exciting, innovative and breath-taking customer engagement and promotions this year.