GOOGLE TRADER FEVER CATCHES PHONE VENDORS AT NKRUMAH CIRCLE

GOOGLE TRADER FEVER CATCHES PHONE VENDORS AT NKRUMAH CIRCLE

 The number of Internet users in Ghana according to   data from the World Bank rose from   2,329,419 in 2010 to 3,522,677  in  2012, and considering  the trend since 2007  ,there is the expectation that it will increase at the end of the year, but  if one thought internet usage was reserved solely for a particular group of people  in the society, then the notes needs to be revised because the hawker selling phones  on the street is not left out either.

Out of naivety, one might conclude  the phone vendor  at the Kwame Nkrumah circle  is  alien to the internet  craze but In a bid  to reach more   customers  and increase the sales of their products ,  these vendors  have  adopted a new  advertising strategy by enlisting on ‘Google Trader’, a   free online classifieds  service website which provides a  platform for  buying and selling of products and services .

This move according  to them  is  to ensure they are not left out in  the current  trend where  the internet has become   a business hub for a lot of Ghanaians.

Since it  was  launched in Ghana in 2010  with the aim of making buying  and selling  more easier  and convenient  for local internet  users , thousands of     technologically inclined Ghanaians have made the Google Trader website a first point of call whenever the idea of  selling  or buying items ranging electronic  gadgets, auto-mobiles , stationaries , and houses  comes  in mind.

Realising this, some mobile phone hawkers and  ‘table-top mobile shop’ owners  at the Kwame Nkrumah Circle who hitherto only  advertised their mobile phone solely by word of mouth have resulted to the use selling their phones  on the internet  via Google Trader.

‘Things  are  changing , hence, the need to catch up,   there are many Ghanaians who  are  on the internet  these days and for me as a marketer, personally, this Google trader helps me to reach more people with my products and also buy products which I later resell  .‘  a Nigerian phone trader who gave his identity as just Mustapha  told our  reporter.

According to  Mustapha who claimed to have dropped out  from    a  college  in Nigeria,  together with his other friends  who are  also listed on the site, what they do  is to post a